What do military members want from a company that seeks their business?

There are a lot of companies that want to sell to individuals in the military. What do you, the military member or veteran, look for when making your company selection?|||I don't look at the company, I look at the product. Does it do what it is advertised? Does it have practical use for my needs, or wants? Is it good value compared to other like products? Is it reliable? I look at a relationship with a business as any professional relationship. Is it mutually beneficial? Is the business reputable and ethical? There really isn't much difference in the basic considerations between ours and any other marketing demographic. Bottom line is I want to know I am going to have a good product that delivers a good value and comes from a company that will be there if I have problems with the product.|||unmm, same thing any other consumer wants.. fair pricing, don't gouge us on shipping/handling and be willing to ship to APO/FPO without charging an arm and a leg. it's not THAT much extra work to fill out a Customs form.|||Silly question. We want the product they sell at the best possible price. Why would we be any different than a civilian?|||10% off